But this isn’t just a new logo or color palette, it’s the reflection of something much deeper. Over the past years, we’ve been listening to our clients, families, clinicians, partners and our own hearts. What we heard made one thing clear:Our clients don’t just need services. They need clarity and compassion and they need to feel like someone truly gets it. So we decided it was time to evolve, to relaunch AB Psych in a way that reflects the heart of what we do and the people we’re here to serve.
Why the AB Psych rebrand?
When AB Psych first launched, our goal was simple:to provide expert-level psychological assessments to families who needed answers.As we grew, we added more services, more expert clinicians and staff members and more services for the families we support.
But over time, something started to shift. We weren’t just providing evaluations. We were helping clients understand what they were dealing with, in a new way. For families, we were translating behaviors into meaning. We were also supporting educators and other mental health practitioners in connecting more effectively. And, most importantly we were giving families the confidence to take the next step.
We weren’t just a clinic. We were becoming a guide to many. Or as some have described us, we’ve become ‘a lifeline’ to them. Our AB Psych rebrand reflects that transformation.
What’s new?
A new AB Psych website that feels like home. We built our new site to feel less like a clinical brochure and more like a real conversation, with thoughtful design choices that welcome you in.
We’ve incorporated beautiful hand-drawn illustrations, a calming color palette and subtle animations that help explain complex ideas in simple, engaging ways.
Every visual detail is there to support your experience and help you feel grounded, not overwhelmed. Whether you’re a parent, educator, or mental health professional, you’ll find pages designed specifically for you.
A new way to talk about what we do
Parents, you’ll notice we’re not leading with clinical jargon. We’re not listing symptoms or throwing acronyms at you. Instead, we’re talking about:
- Making friends with your child’s brain;
- Lighting the path to a life that matters; and
- Helping you stop guessing and start understanding.
Because the families we serve aren’t just looking for a diagnosis, they’re looking for relief, direction and hope.
A free eBook + Pre-Assessment
As part of our relaunch, we’ve released our first downloadable resource:
‘Make Friends with Your Child’s Brain’
It’s a compassionate, clear guide for parents who are wondering what’s going on with their child and what to do next. It also includes access to a free Pre-Assessment Tool to help you better understand your child’s behavior and what support might be helpful.
We’ve refreshed our visual identity to feel warm, calm, and welcoming. From hand-drawn illustrations to a more intuitive layout, everything we’ve built is designed to ease anxiety and help people feel grounded from the very first click.
While the look and feel may be new, our mission is still the same: Championing the truth about mental health to families and professionals through education, innovation and mentoring.
We are still:
- Providing comprehensive psychological assessments;
- Partnering with schools, clinicians, and educators;
- Equipping parents with tools and insights that empower; and
- Listening with empathy and honoring each child’s unique story.
Dr. B is still right here, bringing the same honesty, heart and hard-earned insight that’s always defined his work. And now, he’s backed by a growing team of over 20 compassionate professionals who share that same mission: to help families feel understood, supported and equipped every step of the way.
What this means for you
Whether you’ve worked with AB Psych before or you’re just getting to know us, here’s what you can expect moving forward:
- More clarity – our website, resources, and communication will be even more parent- and practitioner-friendly;
- More connection – we’ll be sharing stories, podcasts, blog posts and new ways to engage throughout the year; and
- More resources – from downloads to courses to podcast episodes, we’re creating new content designed to support you every step of the way.
This AB Psych revamp is a beginning, not a conclusion. It’s our commitment to grow with you, to listen better and to serve more meaningfully. As Dr. B says, “this relaunch is about building a space where families feel supported, seen and hopeful about the future.”
Explore the new AB Psych website
Take a look around the new site. Download our first eBook for free. Parents, try the Pre-Assessment. And know that we’re here for you, now with a brand that better reflects the same heart for our clients that we’ve always had.
